http://philoscribe.com/blog/copywriting/what-is-all-the-fuss-about-copywriting/ A Working Writer's Journal Thu, 25 Sep 2008 23:56:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://philoscribe.com/blog/copywriting/what-is-all-the-fuss-about-copywriting/comment-page-1/#comment-68 Scribe Sun, 21 Sep 2008 16:37:00 +0000 http://philoscribe.com/blog/?p=16#comment-68 John, your comment made me smile. Thanks for dropping by. It's a shame good copywriters are so thin on the ground as it gives the impression that copywriting is some sort of black art. I encourage clients to do their own copywriting and am always happy to proof read and edit. Testing and tracking are of course essential to measure results. For me, a good copywriter is one who is willing to work on a risk reward basis. If they believe in the product service they are promoting and believe in themselves this presents a win-win opportunity! John, your comment made me smile. Thanks for dropping by.
It’s a shame good copywriters are so thin on the ground as it gives the impression that copywriting is some sort of black art. I encourage clients to do their own copywriting and am always happy to proof read and edit. Testing and tracking are of course essential to measure results. For me, a good copywriter is one who is willing to work on a risk reward basis. If they believe in the product service they are promoting and believe in themselves this presents a win-win opportunity!

]]> http://philoscribe.com/blog/copywriting/what-is-all-the-fuss-about-copywriting/comment-page-1/#comment-62 John Tue, 16 Sep 2008 00:11:07 +0000 http://philoscribe.com/blog/?p=16#comment-62 We've been doing web development for nine-plus years and our biggest issue with copywriters is that we can't find any good ones. It takes a talented individual to get inside the minds of a client and translate their message into well-crafted copy. We've learned to stop trying to outsource copywriting and tell the client they'll need to find their own copywriter. It isn't ideal, but it works for us. For our internal projects, we've taken your advice and given it a go ourselves. Sometimes we get it, sometimes we don't :) We’ve been doing web development for nine-plus years and our biggest issue with copywriters is that we can’t find any good ones. It takes a talented individual to get inside the minds of a client and translate their message into well-crafted copy. We’ve learned to stop trying to outsource copywriting and tell the client they’ll need to find their own copywriter. It isn’t ideal, but it works for us. For our internal projects, we’ve taken your advice and given it a go ourselves. Sometimes we get it, sometimes we don’t

]]>