http://philoscribe.com/blog A Working Writer's Journal Sun, 21 Sep 2008 16:55:19 +0000 http://backend.userland.com/rss092 en As a result of the last post I have received many enquiries about the best tools for copywriters. I fear my answer has disappointed some who I think were looking for something only a little short of magic ink! To write copy for the web there are just two essential tools. ... http://philoscribe.com/blog/copywriting/copywriting-the-tools-of-the-trade/ At the end of the day, copywriting is simply marketing with words. In good copywriting the words are persuasive and seductive, whilst at the same time promoting a company, product or service. A picture may indeed speak a thousand words, and images are vital to advertising, but it is the words ... http://philoscribe.com/blog/copywriting/what-is-all-the-fuss-about-copywriting/ The word on the street is that article marketing is the way to gain organic listings in the search engines thereby increasing traffic numbers to your websites. That's the good news. But, what are the disadvantages to embarking on an article marketing campaign? Well, first and most obviously, the articles need to ... http://philoscribe.com/blog/article-writing/article-marketing-what-are-the-drawbacks/ There are times when, even if you can write, it is not good use of your time and you look for one or more ghostwriters to provide your articles. If you require a large number of articles in a short period of time hiring a ghostwriter (or two) may be ... http://philoscribe.com/blog/article-writing/outsourcing-hiring-a-ghostwriter/ Article marketing provides an inexpensive way for small businesses to establish their web site firmly on the internet map. Marketing with articles is also one of the relatively easy and profitable business generation activities from which you can see gratifyingly quick results. Done correctly, article marketing = profits. So, here are my 6 ... http://philoscribe.com/blog/article-writing/need-help-with-your-article-marketing-i-have-6-tips-for-you/ How do you decide what to write about (this becomes your niche) and how do you then research your niches? It's a question pondered by many! You could decide to "go with your passions", or you could just look for the niches with the highest search count Or, perhaps you just focus ... http://philoscribe.com/blog/market-research/when-you-just-dont-know-what-to-write-about/ Is everyone now blogging? It seems that it's hard to find anyone who does not blog. (Well, actually, my mother doesn't blog - yet!) The popularity and simplicity of blogging has made it easy for everyone to do. Whether you host your own blog or use one of the free blog hosting ... http://philoscribe.com/blog/blogging/using-your-articles-for-blogging/ So, if I haven't managed to convince you just yet that article marketing and article writing is straightforward perhaps someone else can! I came across this book sometime ago. It is written in a no-nonsense style and provides a step by step guide that will allow you to produce articles quickly ... http://philoscribe.com/blog/article-writing/the-lazy-mans-guide-to-article-writing/ The concept of article marketing is one with which experienced internet marketers are familiar. However, the idea of having to write articles to promote their business can be daunting for the new web entrepreneur so let's examine what's involved. Article marketing begins with the production of one or more articles. Some people choose ... http://philoscribe.com/blog/article-writing/article-marketing-and-how-it-works/ You have several options when it comes to obtaining articles without writing them yourself: Use the services of a ghostwriter Purchase private label rights to the articles of others Conduct an expert interview with someone interesting and have that interview transcribed into text Borrow another writer's article - being sure to do this with ... http://philoscribe.com/blog/article-writing/10-ways-of-getting-articles-without-writing/