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The word on the street is that article marketing is the way to gain organic listings in the search engines thereby increasing traffic numbers to your websites.
That’s the good news. But, what are the disadvantages to embarking on an article marketing campaign?
Well, first and most obviously, the articles need to be written. Either you or someone else will need writing skills in order to produce the materials. Most people are more than capable of writing an article, they simply lack confidence or time.
For those who wish to outsource this fundamental skill, hiring a ghostwriter is a possibility but this involves a cost and you may want to weight up the pros and cons of spending your funds on a Pay Per Click advertising campaign instead.
It is important that you choose the right ghost writer for the job. Don’t be tempted to base your decision on cost alone as that can prove to be false economy.
Once you have your articles written you will need to do something with them and this is the second drawback to article marketing campaigns.
Your articles will need to be posted to your own sites in addition to article directories. For the best results each article needs to be individual meaning that each article needs to be revised multiple times to produce multiple unique pieces of work.
There are pieces of software available that can automate this task for you but many of the best article directories ban automated aubmissions.
Of course, article submission is another task that can be outsourced, although there is an associated cost, as you might expect.
I believe article marketing is a viable way of building an organic traffic stream to your web site. Of course, whether that traffic then enters into a commercial transaction with you will depend on the copy on your site and your offer.
However, unless you have the time and skills to write and submit your own articles, article marketing as a process has a cost and only you can weigh up whether it is better to use your budget for this purpose or whether to go down the pay-per-click advertising route.










